Drive It – Convert It!

(Note: This podcast was originally published 1n 2006 under another domain name – bastioninternet.com/blog.  In 2010, the blog was later migrated to this site.  Some links may be outdated or there may be issues with RSS feeds)

Establishing the proper target market before you role out traffic-driving and conversion strategies such as Search Engine Optimization, Advertising, and landing page designs.
This podcast explores some examples of how your online target market may differ from your regular brick and mortar target. It also covers the effect of demographics, psychographics, and technographics on site design, search engine strategies and other web marketing vehicles.
Download it now – Drive It – Convert It! Podcast #2

Here is a more complete transcript … Continue reading →

(Note: This podcast was originally published 1n 2006 under another domain name – bastioninternet.com/blog.  In 2010, the blog was later migrated to this site.  Some links may be outdated or there may be issues with RSS feeds)

The inagural podcast of Drive It – Convert It!
This podcast talks about a vital part of your online success – nailing down your site objective.
Here’s a summary:
Many companies never nail down the main objective of their website. They then go on to spend money on search engine advertising and search engine optimization without having the best vehicle for it – a site with a clear objective.
Once your objective is clear, it becomes orders of magnitude easier to ensure you have an appropriate and effective site design, focused web advertising, and the right level and quantity of functions and content. It also gives designers, search engine marketers, and programmers the focus they need to stay on target with your site development and site marketing.
Thus, you have a better designed site and you won’t have overspent.
Here’s the podcast Drive It – Convert It! Podcast #1